Author: Content Curator

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User experience is an engine of growth.

According to the Forrester report, businesses that excel in user experience increase revenue at twice the rate of brands that fail to.

However building a successful customer experience case study is not an easy task which comes with lots of obstacles.

Here are top 10 obstacles to a CX… Read More

Fax machines have been around for more than 150 years, though the way people send a fax today is quite different than it used to be. So how does fax work?

The short answer is that it depends on how you’re sending a fax–with a fax machine connected to a landline or a device connected to the internet. Let’s go through how fax works, each way you can fax, and everything else you need to know about faxing.

Quick Links

Have a specific question about how fax works? We probably cover it below:

The Basics of How Fax WorksBenefits of Using Online FaxEvery Way to Send a Fax in 20226 Things You Should Know About FaxMore about Fax and Business Communications

The Basics of How Fax Works

Regardless of how you get it done, the goal of faxing is the same: to transmit a document from one place to another.

There are three distinct technologies that support fax. They all handle the transmission differently, and so the way that fax works is based on the technology you’re using.

Landline Fax

This is the “traditional” way of faxing documents. It requires a wired connection to the public-switched telephone network (PSTN), as well as a fax machine… Read More

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window.addEventListener(“message”, receiveMessage, false);
function receiveMessage(event) {
try {
var parsed = JSON.parse(event.data)
if (parsed.context === “iframe.resize”) {
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} catch (error) {
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var BingeIframeRan = true;
}

User experience is an engine of growth.

According to the Forrester report, businesses that excel in user experience increase revenue at twice the rate of brands that fail to.

However building a successful customer experience case study is not an easy task which comes with lots of obstacles.

Here are top 10 obstacles to a CX… Read More

Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start. Continue reading →… Read More

What is the ROI of your social media marketing?

It’s a question that digital marketers have been asking ever since social media became a platform for connecting with customers.

And until now, the answer has been flakey at best…

Only 28% of organizations feel they can attribute value to business outcomes driven by social media.

Twitter, Facebook, Instagram, and others provide some basic insights into your audience engagement and reach.

But what is the true ROI of your efforts? Do the time and resources you invest in social media result in leads, sales, and actions on your website?

A shiny new feature from the social media management platform, Agorapulse, promises to prove, once and for all, the value of social media. We were lucky enough to get an early glimpse at their Social Media ROI feature and we were super-impressed.

Here are some more details.

Why do we need a social media ROI calculator?

As I mentioned in the intro, social media marketers have been struggling with the concept of ROI and how social media impacts a business’ bottom line for years.

Up until now, they are piecing together Google Analyt… Read More