Author: Content Curator

Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work. Continue reading →… Read More

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Customers’ feedback isn’t a new concept. It’s been a concern of marketers’ since the beginning of commerce. What has changed, though, are the tools and technologies that have made it possible to collect customer feedback effortlessly.

Feedback allows you to understand what customers really … Read More

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →… Read More

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According to a study by Microsoft, 95% of all customer interactions will be driven by artificial intelligence (AI) by 2025. Businesses from start-ups to large enterprises increasingly use AI solutions on the customer journey at all touchpoints. 

The focus is on delivering a reimagined customer exp… Read More

TikTok is flourishing with over 1 billion users, and this video-focused platform is now more popular than Google! Although it has enjoyed massive growth over the past couple of years, there is still room for further expansion in the future.

TikTok is transforming the course of eCommerce and marketing. And with novel commerce releases and features, brands of all natures and sizes can purchase ads, monitor performance, and generate revenue.

So how can your brand leverage the marketing opportunities provided by TikTok? Read on for tricks and techniques to ensure an effective TikTok marketing campaign.

#1. Boost brand awareness by leveraging partnerships

As with various marketing ventures, there is always a learning curve while trying to conquer the TikTok realm.

Don’t hesitate to leverage the expertise of influencers to help make the most of your ad strategy. TikTok’s Creator Marketplace allows you to find personalities that are specialists in creating engaging content for the digital forum.

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