If I were a betting man, I’d bet you’ve recently read a headline that promises to make you more productive in no time at all. Maybe, just maybe, if you try 31 things that successful people are doing, you’ll be 10x more successful. In 2017, there were 8 proven ways to increase productivity. This year there were ten. By 2019, we will have fourteen verifiable ways to increase productivity that are relatively similar to what you read in 2017.
If, according to the Internet, it takes you—a single person—anywhere from eight to 31 ways to be more productive, how many strategies or approaches does an enterprise marketing team need to try? 80? 150? More?
The first page of Google results can make productivity look like an easy nut to crack. But it’s not, and we all know that from real experience, especially when it comes to an enterprise marketing team.
Thankfully, there are organizations exploring the questions we are punching into Google search. That’s exactly what our friends from Workfront did in their annual State of Work report. This report is half a decade in the making. Every year it reveals new things I don’t expect to find but that are entirely intuitive and somehow—even though we see and feel them every day—ov… Read More