People are impatient. A one-second delay in your website’s load time can cause a 7% drop in conversion rates. And 40% of visitors will leave a page that takes more than 3 seconds to load.
Two great reasons to ensure your website loads fast!
There are many factors that contribute to a slow-loading website. So before we begin with optimizing, let’s look at all the factors that can affect website speed.
Why speed matters
Page speed has been a ranking factor for desktop searches since 2010. In 2018, it became a ranking factor for mobile searches too.
Google has said that they are looking to make page speed a “first-class citizen”.
A slow website will not only rank lower in search engine results but also lead to a high bounce rate. Over 40% of visitors will hit the back button and check another search result if they see the loading screen for longer than 3 seconds.
There are many factors that contribute to a slow-loading website, including large image sizes, heavy scripts or code, and poor quality hosting.
What is considered a fast page load time?
Most experts agree that anything under three seconds is considered fast. This is especially importa… Read More