Too many people are wasting money on advertising (online and offline), failed content marketing, and influencer marketing of dubious value.
But the waste of money and effort isn’t the worst part. The worst part is that you are sitting on the solution. You already HAVE what you need to dramatically grow your business. Did you know that between 50 and 90% of all purchases are influenced by word of mouth? But yet, you don’t have an actual word of mouth strategy. How is that possible?
Did you know between 50 and 90% of all purchases are influenced by word of mouth?
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For most businesses, word of mouth creates more customers than any other acquisition mechanism. Yet, it’s also the acquisition mechanism that we take almost entirely for granted.
You have a marketing strategy. A sales strategy. A content strategy. A social media strategy. A hiring strategy. You have a whole desk full of strategies. But you don’t have a strategy for the MOST IMPORTANT thing you can do to grow your business: giving your customers a consistent story to tell about your company.