Since Google rolled out its tabbed interface, many marketers started seeing a significant decrease in their email open rate.
The introduction of an automatic filtering system for emails into Primary, Social and Promotions categories was the culprit in most cases.
Sure, it’s a great way to organize your inbox. But sometimes valuable content is caught by that filter and never given the full attention it deserves.
If you’re someone who sends email newsletters out to your subscriber list, you may not even know that your emails are being filtered into your recipients’ Promotions tab.
But the below stats show that it’s time to start paying attention.
Why does it matter if you end up in Gmail’s promotions tab?
According to Return Path, a whopping 19.9% of Gmail users never check mail under the Promotions tab. Yet the Promotions tab placement rate is fairly high at 84.5%, and the read rate is only 19.2%.
So how do you shift your placement in Gmail from Promotions to Primary to increase engagement, opens and ROI? Do you know what elements make Gmail categorize your emails as Promotions?
In this b… Read More