What’s your favorite piece of social media real estate? A Twitter or Facebook profile?
Although those are great, the very first thing I would start with is a blog. Why? Because companies that blog typically have 97% more inbound links than those that don’t, which means more search engine traffic.
And the stats get even better from there…
61% of consumers have made a purchase based on a blog post that they read.
60% of consumers feel positive about a company after reading its blog.
70% of consumers learn about a company through its blog versus ads.
If those stats don’t convince you to start a corporate blog, maybe this infographic will.
No matter what kind of a business you have, or how small or large your business might be, having a blog for your business helps you stay in touch with your customers.
A blog will draw your prospects closer because they can learn about your business and what you sell. Blogs help build customer loyalty, and they also help you create a personal relationship with your customers.
But that’s where things get a little tricky.
Because you’re writing directly to your customers and letting them have a conversation with you, while doing it in a way that markets your business, you can&#… Read More