You want to constantly improve your search rankings for all of your content, right?
The higher your content ranks, the more traffic you get. The more traffic you get, the more revenue you (hopefully) generate for your organization. The more revenue you generate, the more parades your organization will throw in your honor. (Okay, so maybe parades are a stretch.)
Many content marketers feel that once they’ve created a great piece of content and done the initial promotional push, their ranking in Google is out of their hands. Perhaps these steps look familiar for optimizing a piece of content:
Identify your primary keyword. (Preferably, this is a medium tail keyword.)
Write your content according to on-page SEO best practices.
Link to the piece of content from other pages using anchor text that matches the primary keyword.
Work to build inbound links to your content.
Move on to the next piece of content.
Hopefully, you’re doing steps one through four. If you’re not, start ASAP.
But optimizing content shouldn’t be a one-time event. And it doesn’t take an SEO expert to make high-impact tweaks to content to get it to rank higher and drive more organic traffic.
Ongoing Ranking Optimization
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