Lead generation is crucial for any and all businesses. But it’s the one area where most marketing efforts are seriously challenged.
One of the most effective lead generators is popups which have become ubiquitous on pretty much all websites nowadays. Popups are sometimes considered annoying, but they can work wonders if you use them properly.
Even though popups have an average of a 3% conversion rate, the top marketers record a 10% conversion rate. Considering you don’t want to have your website marketing just be “average”, here are 9 ways you can boost your popup conversion rate and start generating leads on auto-pilot.
1. Know your audience
For any marketing campaign, knowing your audience is very important. However, this is one of the most overlooked parts of a website’s efforts to optimize conversion rates.
Oftentimes, if your website is focused on a very specific niche, you need not worry about knowing your audience, because it is apparent from the products or services that you offer. For example, a phone case seller need not stress about knowing their ideal customers, because they know that they are individuals who are looking for phone cases.
However, if you offer multivariate products or services, knowing yo… Read More