The future is filled with content.
Content marketers will have to deal with more content because content will continue to be the heart and soul of marketing.
There is no way around that.
If you are wondering why it’s probably because content marketing is estimated to become a $300 billion industry by 2019. And at this pace, in next four years, it will be triple of what it is now. This prediction comes riding high on the fact that Google’s indexed pages have crossed 30 trillion in the last seven years.
Image Source: Statista
Since content is the present and the future, it is only evident that B2B marketers are spending 39% of their marketing budget in developing customer-centric content. That’s right. Not just any content, but content that customers want.