Social media marketing is great for reaching new people. Email marketing is awesome at making them convert.
If you see an opportunity here, you’re correct.
Customers need to encounter a brand up to 12 times before making a purchasing decision. Companies that integrate email with social media marketing can achieve that milestone sooner.
In the process, they build customer loyalty, drive engagement and generate brand recognition. Pretty cool, huh?
What’s best, it’s simple to make them work in tandem in a cost-effective way. Here are some tips to get you started.
Tip #1: Combine email and social media to build a stronger brand
Potential customers seek brand integrity. It implies that the company is trustworthy and pays attention to detail.
So what happens when two marketing teams don’t talk to each other? Email and social media start speaking very different languages.
Your brand consistency suffers. The emails you send are fun and informal. But the Facebook page is all serious business.
The whole branding becomes a bit weaker – and you lose potential customers as a result.
But syncing up the language of you… Read More