A website without images will look plain, boring, and borderline unprofessional.
Think about it for a moment: When was the last time you visited a website that didn’t have any photos? If you actually encountered this rarity, you probably left the site fairly quickly for fear of spam, phishing, or malware. Simply put, barren sites without any visual content can appear shady and untrustworthy.
Not having images hurts your site, and having images helps. They’re appealing. Photos in your blog posts will break up the text and make it easier for people to read and scan through your content. Detailed product photos show prospective customers exactly what they are purchasing. The perfect position of an image can help you design a homepage that converts.
Studies show that three days later people only remember 10% of the information they hear. When that information is paired with a relevant photo, 65% of it gets retained.
Bottom line: You should be using photos and other visual content on every single page of your website.
Sure, you might recognize the fact that you need images on your website. You might even have some images that you want to use. But are you legally allowed to use them? Do you have to pay?
This is a common problem among website owners. They don’t know where to get images. So, they’re hesitant add visual content to their site for fear of copyright infringement or hefty legal fines. Not to worry.
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