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Content marketing is an integral part of your digital marketing strategy.
In 2017, we saw extensive adoption of content based promotion across all industries. In 2018, the practice will continue to thrive even more; especially in small and medium sized businesses.
Content marketing offers better engagement, better conversions, and usually cost less than other forms of marketing. Besides, with a constantly increasing number of ad-blocker software users across the globe, content marketing becomes the only way to get a message through with assurance. So, this year too, brands will need to focus more on content marketing.
The following 9 content marketing trends will help you reap the maximum benefits out of your content marketing strategy in 2018-19.
Trend #1: Production of more user-friendly content
The number of online users is increasing constantly, so too does content consumption. This has made businesses think that producing more content is the right way to get into limelight through content marketing. In fact, 70% of B2B marketers plan to create more content in 2017 compared to last year. However, that’s only the half solution.
Over the years, Google search algorithms have become better at deciding the relevancy of… Read More