In the last two years, we’ve seen many brands crushing it on social media with Instagram Stories. Instagram Stories create an interesting dynamic for brands because, from the outside, no one can numerically judge the success of their efforts — there is no view count or like count.
However, that doesn’t mean there aren’t clear all-stars when it comes to Instagram Stories. Get inspired by these 9 brands leveraging Instagram Stories in awesome ways.
1. Converse
Just about everyone in America knows Converse as a brand. They’re the original “gotta-have-it” sneaker. You weren’t cool unless you wore Chuck Taylors. But what you may have missed is just how hard Converse works to be “alternative”. Converse’s social team puts real effort into purposefully missing the mark on “cool.”
Frankly, it’s a genius move. The more Converse pushes against “cool”, the more they earn the respect of young Generation Z. Sounds like Classic Converse to me.
Creative aside, marketers should take notice of their Instagram Story strategy. In announcing the rollout of a new shoe collaboration, Converse seamlessly connects their Instagram post content with their Instagram Story content.