One of the biggest reasons why digital marketing is such an exciting industry to be in is that it constantly innovates.
In fact, it is moving forward at such an impressive pace that it is actually unrecognizable from what it was about 10 years ago.
And the biggest driving source behind that innovation is technology. I am biased but I believe our industry has the highest number of awesome tools that push innovation forward.
These days we have a huge selection of smart marketing technology to choose from, so the below list is in no way exhaustive! But these are the tools I personally use and find absolutely unique and amazing:
1. CRO Automation: Figpii
These days we have no shortage of data: We get lots of data from free tools like Google Analytics and Search Console as well as advertising platforms like Google Ads and Facebook. We know pretty much everything about our target customers.
But how much of that data actually goes into action? Do we actually implement that data to improve our website performance and usability?
In most cases, the only data businesses use is keyword insights: We use all the tools we can to identify keywords people use to solv… Read More