As a marketer, you likely know the importance of fine-tuning content for SEO to capture a primed audience in their search journey (if you don’t, check out our primer here). What you might not be thinking about, though, is how to get the same search optimization from your YouTube content. Similar to how you optimize on-page website elements including titles, meta descriptions, page headings and body copy, you can tailor your YouTube content to rank higher in the video platform’s algorithm.
High-ranking video content allows your branded content to appear in video search results, to reach the right audience, and to convert users into either subscribers or paying customers, depending on your business goals.
YouTube is the largest search engine out there, so we might as well make it work in our favor! We’re breaking it down into 8 tips to get started on right away.
Before we dive into the tactical ways on how to optimize SEO on YouTube, there are a few things to cover so we’re on the same page.
Understand Search Engine Algorithms
Search engines like Google and YouTube use formulas, called algorithms, to determine what content to serve up in response to an individual’s search. These algorithms are al… Read More