The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services.
Since the cavemen days, this has been the most effective and cost-effective form of customer acquisition. Yet today, even though (and perhaps because of the fact) we are surrounded by advertising options, we almost reflexively design marketing programs that talk TO customers, instead of letting the customers talk with each other.
At Convince & Convert, we believe that every company in the world could benefit from a better word of mouth strategy. But some companies need word of mouth more acutely. Are you among them?
Here’s our quick checklist that helps determine if you really need a word of mouth boost:
1. Your Customer Acquisition Costs are Going Up
One of my favorite sayings isn’t ENTIRELY true, but it’s true enough. It’s from Robert Stephens, founder of GeekSquad:
Advertising is a tax, paid by the unremarkable.
If you have to buy every click, every lead, and every sale you simply are working too hard to get new customers.
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