The eCommerce industry has gained immense momentum in recent times. eCommerce businesses are all set to reach a new high in 2021 with an exponential growth rate of 265%.
With the intense competition in the marketplace, eCommerce businesses must try their best to stand out and draw the attention of their target audience.
Out of all the marketing channels, email continues to be the most effective platform to drive business.
The main reason why emails have outperformed all the social media channels is that they are more personalized and impart a sense of exclusivity to the readers.
You can even segment your subscribers based on different parameters like age, gender, geographical location, past purchases, and kinds of products searched for. This goes to show that emails help to send the right message to the person at the right time.
Automated emails play a crucial role in … Read More