Social media plays a big part in generating pre-launch publicity.
Creating a presence for your app before it is launched is a great way to increase interest and gather initial users.
There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here.
Before your app launches, your ultimate goal with social media is to get your audience to sign up to be notified of when your app launches, so they become your initial users. This can be done through a call to action button on your accounts and various links and reminders.
Keep this in mind as your driving force when thinking about all the other necessary aspects of social media.
1. Branding and consistency
Before you launch your app on social media, you must create social media accounts. You don’t have to go around opening an account on every single platform you’ve ever come across. Instead, pick the two or three that you think are best suited for your app.
The combination of Facebook, Twitter, and Instagram works well to start off.
When using multiple platforms, it is also important to note that you need to make sure your brand and voi… Read More