Marketing is going through massive changes thanks to artificial intelligence – and that’s a good thing.
Marketers are people who are in the profession because of a love of engaging with others, whether they are clients or the customers/consumers of the products and services they are passionate about helping to sell.
That said, it may seem odd to make the claim that the arrival of AI, something very non-human, is good news for marketing.
But as well as being “people”, marketers are also “numbers” focused. Statistics and performance metrics are pivotal to what they do. Today, thanks to technology, there’s more knowledge about customers, their likes, and dislikes, than ever before. There’s also more insight about how effectively – or otherwise – marketers are doing their job. From click-through rates to social likes and instantly updated sales figures, effectiveness in reaching customers has never been more measurable.
In fact, in many respects marketing has become too numbers and analysis heavy – and that aspect of the industry isn’t the reason why people become marketers in the first place. If you research this yo… Read More