Instagram has never been more popular than it is now. It was already on the fast track to success when it launched in 2010, and it seems to have strapped on a jetpack after Facebook’s acquisition of the site.
According to eMarketer, the number of companies leveraging Instagram for advertising has steadily increased year over year, and this number is likely to surpass other social channels like Twitter by 2017.
Instagram is becoming one of the top channels for marketers, likely due to the fact that visual media is far more useful for engaging audiences than other traditional marketing channels online. Whether this popularity is caused by the expansion of mobile technology or the widespread use of smartphone and tablet applications by Millennials is harder to determine.
Much of the success that marketers have been able to attain from the photo-sharing site comes from Instagram’s advertising division leveraging Facebook’s data-packed advertising algorit… Read More