The future of marketing is personalized customer service. Customers are better informed and are demanding the best service possible. Brands that key into this concept enjoy the rewards.
Personalization delivers an improved experience to your customers. It leads to an increased conversion rate and income for your business.
Michael Brenner, a top CMO and founder of the Marketing Insider Group says “the future of marketing is personal.”
Ever wondered what it would be like to have every email you receive, mobile offer you view, the advertisement you see, the website you browse, as well as retail store you visit personalized just for you?
This is made possible with technological advancements. The gathering of customer data and behavioral targeting enables brands to offer a personalized customer experience.
What is personalized marketing?
Personalized marketing gives customers a sense of identity. They cease to be one of the masses and instead become an individual with unique wants and needs. It makes customers feel seen and heard.
How Personalization is Changing the Face of Marketing
80% of consumers are more likely to make a purchase … Read More