The holidays are right around the corner.
For me, this means a few things: football is back (hello, barbecue tailgates), I’m on the road until Thanksgiving, and there’s a marketer just waiting to hit my inbox with a holiday promotion.
Despite the fact that the fourth quarter comes with a mile-long to-do list and perhaps some added pressure, holiday planning doesn’t need to be a bah humbug. It also doesn’t need to feature your product library 1 day a week for 60 sixty days.
To help your business get the most out of this holiday season, I put together a list of holiday promotion do’s and don’ts to focus your efforts on what will land you on your customer’s nice list—and what will land you on the naughty list.
7 Must-Dos for Your Holiday Promotion Planning
Have a Plan
Ending the year on a high note is vital, especially for consumer-facing businesses.
Even if you’ve left your planning for the last minute, you can still avoid the Naughty List if you strategize as to how you’re going to approach the holiday season.
Just as you would for any other campaign, your plan should include the basics:
Establish your goal(s)
Know why it makes sense (for you and … Read More