B2B marketing is harder than ever before.
More tools. More technology. More competition. More customer expectations.
Every B2B marketing team faces these same obstacles. Yet, some of them succeed disproportionately. Why?
I partnered with my friends at Teamwork.com to figure out the answer. We conducted a series of interviews with high-performing B2B marketing leaders to probe how they manage their people, how they use technology, and what they value and emphasize day-to-day.
We found seven commonalities that were present across essentially all of these great B2B marketing teams. They are seven ingredients for success, and several of them really surprised me.
(Note: We use Teamwork.com to manage every task and project at Convince & Convert, including this one. We’re huge advocates for the platform).
I worked with Ray Coppinger, Director of Marketing at Teamwork on a Webinar recently where we unveiled the seven ingredients. I very much encourage you to watch the replay, as it provides much more … Read More