Content performance can be a difficult thing to gauge because there is a pretty wide collection of factors you could measure it by.
Is it in leads for actual product sales? Organic traffic? Google ranking? Featured snippets? Social media shares? Increasing brand visibility? A mix of all of them?
But however you measure success, there is no denying the importance of establishing a solid content marketing plan and following through. As you go along, knowing how you are doing is a good way to find out what changes may be necessary to get even better results.
I like to keep a collection of tools at my disposal that help me to both monitor how I am doing and come up with ways to improve. These are my seven favorites and ones I think everyone should be using.
Before I start sharing the tools, let me tell you the most important criteria behind the list: All 10 tools are 100% FREE! I think free tools deserve all the publicity they can get and if, after reading this article, you’ll be able to save some money on buying expensive software, my mission will be accomplished!
That being said, I’ll share a paid (but cheap) alternative here and there (wh… Read More