The world is becoming more and more mobile.
Customers don’t just search for products, services or businesses; they want to get these results at arm’s length.
Users want Google to use their location every time they search for something, even if they don’t add location modifiers like “near me,” addresses, etc. According to Google, these searchers have grown by 150 percent.
Keeping in mind this statistic, it makes sense for businesses to rely on local online marketing.
What is local online marketing?
Local online marketing or hyperlocal marketing is an approach that focuses on a smaller number of shoppers in a very specific area. In other words, it specifically targets people in highly localized and address-specific regions that want to purchase products or services locally.
Hyperlocal marketing is a super targeted form of niche marketing. Businesses don’t need to spend money on national campaigns to generate inbound traffic. Local online marketing can be focused on one block and build the foundation for an authentic one-to-one relationship with customers in a specific area. It seems less overwhelming but in reality a really tough goal t… Read More