Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?
Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.
In today’s competitive market, you have to invest wisely to make your brand hog the limelight. It’s equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.
Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.
For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep.
So focusing just on sales would make you miss out on a major part of the buyer’s jo… Read More