Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task. 

Gen-Z knows the ins and outs of the latest trends, are hyper-focused on digital, and undeniably has the shortest attention span of any other generation. With the rise in popularity of short-form video in TikTok and IG Reels – and we hate to say it too but, AUTHENTICITY, it’s not surprising that some brands are becoming obsessed with Gen-Z as they live in this space more than anyone else. 

If this isn’t surprising enough, taking time to understand what makes this generation click is a must if marketers want to take advantage of their massive spending power. Young, tech savvy, and socially-invested, Gen Z is by far the most racially and ethnically diverse generation ever with a spending power of over $140 billion and $360 billion in disposable income.

So although implementing them into your strategy may seem difficult, let’s dive into a few tips to help target Gen Z with social media advertising. 

Make Gen-Z Feel Included

This means ditching traditional advertis… Read More