Are we so distracted by social media that we have forgotten about “the media” in our marketing efforts?
Ranking on the web helps grow awareness and attracts eventual sales. Great services and products supply solutions for consumers, but getting free attention in a national newspaper, a magazine and mass media can be a very effective marketing tactic.
Press outreach and mass media attention is often a problem for many businesses.
Below, you’ll find a long list of solutions to help you establish, improve, and solidify your outreach capabilities.
The pursuit of sales will never cease, but ensure media attention is never a problem. Here are some tips for getting attention in mass media.
Be the purple cow. If you’re not different, there’s no reason for editors and publications to cover you.
National coverage is great but hard to get. Align a story with local or regional news, events, or concerns. Besides, it’s not uncommon for stories from small towns to spread online and on the news.
Identify quirky components of your company (logo), CEO (hobby), or company culture (You don’t work on Fridays). People will have to come by and look just to see if it’s real!
Maintain an excel… Read More