History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare.
But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life.
When it comes to the more mundane things, like trying to decide what clothes to wear or what brands to buy, we look to celebrities.
Having Kim Kardashian or Tom Brady guide your decision-making may sound strange, but for these types of purchasing decisions, actors and sports stars seem to pull a lot of weight. Why else would we constantly see celebrity endorsements throughout the advertising world?
Of course, the average small business can’t afford big-name celebrity sponsorships. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product.
What you need is a micro-influencer…
Instagram and the rise of the micro-influencer
Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. Instead, they are Instagram users with anywhere fr… Read More