Ecommerce companies have undergone a revolution since the early days of online retailing. This revolution has happened from the grassroots as brands have realized the power of content marketing. By utilizing content marketing, retail brands can market themselves because the clients only engage with the content that is important.
Running an eCommerce website is no small feat. There is new competition every day, and the big sites that offer nearly the same products as you do are constantly on your territory trying to win your customers. However, smart eCommerce retailers have realized the secret to selling more; engaging more with clients. And how do they engage more with their clients? You can do it by applying eCommerce content marketing strategies.
What is eCommerce content marketing?
Simply put, this is creating, circulating and promoting your content. This content comes in various forms such as articles, blog posts, videos, and podcasts all with the objective of attracting, engaging, and keeping clients. For eCommerce success, content can become your best friend and raise your conversion rate more than triple its initial count. It is a way in which marketers can engage shoppers and learn… Read More