In a sea of branded content, it is understandable why customers tend to turn a blind eye to advertisements, banners, and other such branded communication.
In order to capture their attention, brands need to cut through the clutter and present them with something more authentic. This is where user-generated content comes into the picture.
What is all the hype about user-generated content, you wonder?
User-generated content refers to content surrounding a brand, voluntarily posted by another user. Not only does it act as powerful social proof, but it also adds to your brand’s credibility.
By encouraging user-generated content, you let customers market your brand while saving on time and costs – it doesn’t get better than that, does it?
Here are 6 effective ways to boost ROI with user-generated content:
1. Running contests
The easiest way to encourage user-generated content and engage your followers is by hosting a UGC-led contest.
Start with establishing the goal of your contest – which in this case would be to get more user-generated content. After which, you need to chalk out the contest guidelines. Remember to keep it simple because you… Read More