It’s easier than ever to get customers these days – ask your local plumber or computer repair company, and they’ll tell you all about it. But one thing they won’t be able to tell you is how to keep them around once they’ve signed on the dotted line. And that’s because there are no one-size-fits-all methods for customer retention, but certain methods will work better than others.
The importance of building customer relationships
Make your customers feel special, and they’ll stick around.
There’s a reason marketers recommend focusing on customer retention over customer acquisition: once you’ve got a loyal following, they’re going to spread good things about your company through word of mouth, which will help attract new people.
Make sure to spend as much time nurturing customers as you do acquiring them – the right relationships are more valuable than ever these days, so don’t be afraid to put some effort into keeping current ones healthy and happy. Remember that when dealing with clients, businesses are still individuals who have a face. People appreciate pleasant interactions and look for ways to make their e… Read More