Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the medium of ephemeral content has well and truly taken off. So how can content marketers use this to their advantage?
Snapchat is the only platform that reaches younger, teen users in substantial numbers. It’s easy to see why, what with all the fun features it’s packing. Whereas Facebook and Instagram integrate advertising as part of their business model, Snapchat requires a slightly different approach – one that’s more personal, engaging and rough around the edges.
Here’s why Snapchat is becoming content marketing’s not-so-secret weapon.
1. It’s popular with teens
There’s no question that Snapchat is a key social platform for marketers who are specifically looking to target younger people. Snapchat is constantly updating and adding new features to stay fresh and relevant, which is just one of the reasons teens love it so much. By contrast, networks like Facebook and Twitter have, for the most part, remained mu… Read More