Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.
1. Overlooking Video as a Marketing Method
Research from BuzzSumo indicates a decline in engagement with many types of posts. Facebook reports that up to 15,000 pieces of content could appear in a person’s feed each time they log onto Facebook. There’s more content being made than there is time to absorb it.
BuzzSumo reviewed a year’s worth of content and engagements on Facebook and found that although posts with images and links show a decline in interactions, that’s not true for video posts. In fact, there was a 10 percent increase in engagement over the past year with these types of posts.
Yet video posts are still nowhere near as prominent as other kinds of content on Facebook. Marketers have an opportunity to fill the void and gain traction by creating video-based ads.
There's more content posted to Facebook than there is time to absorb it.
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2. Not Being Specific Eno… Read More