Content creation isn’t about single-handedly writing an article around a topic. It’s about teamwork.
The content creation process is about endless collaboration and communication. Being a content specialist doesn’t mean that you have only one task to do, which is to write a piece of content. Writers have to cooperate with a number of other specialists, such as PR managers, editors, SEOs, designers, and marketing managers. It can be a real hassle to coordinate efforts with all those team players.
At SEMrush we wanted to figure out the biggest challenges of content specialists. To shed some light on the current state of content collaboration and identify the most complicated tasks of content practitioners, we conducted research in partnership with the Content Marketing Institute. It’s interesting that all of these tasks aren’t performed by a single person, but often require the collaborative efforts of different team members.