A study by the Spiegel Research Center in 2017 reveals that displaying reviews can increase conversion rates by up to 270%.
Another study by Nielsen and the Better Business Bureau shows that 55 percent of all US adults online “always” or “often” use ratings and reviews to make purchase decisions.
I’m sure even without these two studies, you’d still agree customer reviews are important.
The question is: how can you use them in the content you create? Here are five ways.
1. Add customer reviews to a blog post
Blog posts are the most common form of content available on the internet today. So chances are, your company’s website has a blog where you post useful articles for your customers and/or potential customers.
This is an example from the folks at Zapier where a quote from a review pops up while you scroll through a blog post.
Apart from that … Read More