Email marketing hasn’t changed much in the past 20 years.
That being said, tremendous opportunities still exist to improve your results.
Last month, Jay Baer presented a webinar with Rachel Insler, Patina Restaurant Group’s Director of Marketing, and our friends at Emma, and revealed just how to do that.
I’ve been in email marketing for over 10 years, and I still took away a ton of ideas to apply to our own email marketing at Convince and Convert, and you will too. Watch the full recording here—I promise, you’ll enjoy it!
Straight from the webinar, here are 5 ways to make your email marketing more awesome:
1. Make email your digital nerve center.
Algorithms change. Social networks fall out of favor. But your email list is always yours. And, as Jay explained, you can leverage your email list to improve your ad targeting on paid social networks.
The best digital marketers, like Rachel Insler, think of their email list as their digital nerve center. Her email marketing program at Patina is so effective, it drives the majority of event attendees at The Sea Grill in Rockefeller Center.
In fact, 194 out of 220 guests at the popular “Paella Patio Party” came from their email list. Impressive!