Online chat technology has been around since the early 2000’s, but there are a shocking number of companies that have yet to adopt this must-have customer service tool.
When done right, it can keep customers coming back for more and help you win and onboard new customers.
It doesn’t matter if you’re B2C or B2B, SMB or Enterprise.
SMBs are built on relationships.
Small to medium size businesses can be slow to adopt messaging because they believe that it will hinder making genuine connections and relationship building.
When in fact, live chat can safeguard their relationships by being approachable and accessible right when their customers need them the most.
Enterprises have legacy systems to deal with. So an Enterprise level chat software must integrate seamlessly into existing systems and processes.
Enterprise web chat can’t be just another app sitting on the computer or mobile device.
The best online chat platforms easily integrate with other tools that sit on the agent desktop. Agents won’t need to swivel between applications. They can manage conversations, send responses, transfer and collaborate with others on their team, and do so fr… Read More