Trust is one of the most valuable business
resources in the modern digital world. The internet is awash with wild claims
about everything from competitive pricing to product quality, so you sadly
can’t give websites the benefit of the doubt. If a particular brand is going to
win your business, it must first convince you that it’s a safe and sensible
investment to make.
And since the first impression of a website is a key influencer of the overall opinion the visitor ultimately forms, it’s essential to start trying to establish that trust from the moment someone lands on your homepage. This is done using trust indicators. A trust indicator, as the name suggests, is a content inclusion of some kind that serves to demonstrate your trustworthiness.
What trust indicators should you be making
time to include? We’re going to take a look at 5 particular trust indicators
that every online business needs today. Let’s get started:
#1. Social proof
We take cues from our peers when making
everyday decisions, and business matters aren’t exceptional in this regard.
When you buy from a big retailer like Amazon, how much time do you spend
looking at the reviews? If you spot an item from a third-party seller that has
zero listed rev… Read More