Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product.
But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.
Social media strategy needs constant tweaking, analyzing and learning from your or your competitors’ success and failures.
Apart from the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you come with new social media advertising tactics:
1. Awario: Position your brand better
What engages your social media best? What types of special offers and product features are being discussed on social media? What annoys your customers most, urging them to voice their complaints on social media?
A well set-up social listening strategy will answer all of these questions and more. Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on:
Your competitors’ unhappy customers: Are they complaining on missing or limited features? Can you create a product positioning strategy to cover that gap and refl… Read More