When people land on your website, you want them to do something.
Sign up for your mailing list, share your content or purchase a product – something that progresses your goals.
But how do you get them to take the specific action you want them to?
Encouraging a prospective customer to take a desired action is one of the hardest tasks we have as marketers.
You need to focus less on beautiful design or amazing copy – and more on creating a powerful and compelling call to action.
A clear next step for your visitors, usually in the form of a clickable button.
So how do you create a compelling call to action?
Let’s take a look at some expert examples for inspiration.
Companies that have nailed their CTAs
KISSmetrics: Their simple, yet persuasive, call to action – “Log In With Google” requires little effort and input from a visitor. It tells you precisely what to expect and is ridiculously easy to get started. By mentioning a respected name such as Google, KISSmetrics successfully pique a visito… Read More