A rock thrown into a quarry differs from other rocks only in shape and size.
This logic can be applied to product launches.
Launching a new product or service isn’t what it used to be. The market is oversaturated with products, promises and ‘innovations’, and customers have become more cynical. They’re used to companies claiming that they have reinvented the wheel, and wary of ‘big bang’ releases.
Having a creative approach to creating attention around product launches is therefore a key component of successful marketing campaigns. The way in which a product or service is presented and sold is, in fact, the primary weapon for companies of all shapes and sizes.
Here are five essential steps to launching any new product or service successfully.
1. Know your market (and competition)
It’s important to remember that your product doesn’t exist in a void. Once launched, it will be placed on a shelf – be it digital or physical – and become just another choice among many.
To ensure the success of your product, you need to be certain that there’s room for it. Not many companies would… Read More