How much importance do you place on leveraging your email list?
Do you send out a monthly news round-up?
Notify your contacts when you release new products or roll out updates?
Wish your subscribers a happy birthday?
While there’s nothing wrong with any of those processes, you could be making your email list work a lot harder for you.
How?
By creating email marketing automation funnels.
Email automation funnels use triggers to send out emails when a particular action or series of actions occur. For example, when a subscriber joins or leaves your list, or when a visitor requests a piece of content.
The complexity of creating these funnels can vary – from the simple “welcome” email to an email that targets visitors after they’ve completed a very specific set of actions that deems them “ready” to convert.
Whatever type of funnel you want to set up, you’ll first need to get yourself some marketing automation software. Forbes will talk you through some of your options here.
Ready to get started? Here’s five simple email marketing automation funnels you can build today.
1. Subscriber Welcome
Have you e… Read More