Mark Zuckerberg recently announced that Facebook is now Meta.
Does this mean the death of Facebook? The answer is – absolutely not.
In fact, it is one of the largest social media platforms, with 2.91 billion monthly active users and 10 million active advertisers, making it one of the most popular social media platforms and perfect for running Facebook influencer marketing campaigns for businesses today.
In this article, we’ll dive into the world of B2B marketing on Facebook and provide you with a comprehensive guide on how to find the best social influencers on this platform for your marketing campaigns.
Why is Facebook the influencer marketing platform of choice?
Did you know that Facebook is one of the best social media channels for B2B marketing? Here’s why. Although visual content reigns supreme in content marketing today, B2B requires not only visual components but also in-depth storytelling.
That’s why Instagram and TikTok haven’t managed to take the crown when it comes to the top social media channels for B2B. Komarketing states that 74% of Facebook users and 46% of B2B marketers utilize the platform professionally.
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