App developers are constantly struggling to keep their audience away from competitor apps and retention rates high.
They’re thinking about their users’ needs and wants on a daily basis, but it just isn’t enough to keep them using their app.
According to Localytics, 36% of users are still using an individual app after a month, but 23% of apps are used once before either never being opened again or being uninstalled.
With such a stark number of apps losing user retention, it begs the question: what’s going on? What are these apps doing that’s causing them to lose out to competitor apps?
1. Under-utilized push and local-based notifications
Notifications are helpful reminders that encourage users to actively come back to the app, even if it’s every so often. Roughly 50% of users opt-in for push notifications and about 65% of users tend to return to the app within 60 days.
However, if too many push and local-based notifications are sent, there’s a possibility that users will become irritated and go with a competitor app that features supportive notifications that aren’t too pushy. Users may disable them or uninstall the app completely depending on frequency. No… Read More