Did you know that nearly half of email traffic is considered to be spam? Plus, 30% of your email information becomes outdated in just one year because of obsolete and erroneous data.
In today’s competitive landscape, quality data is crucial for every enterprise that leverages email marketing channels. Many marketers put all their resources and time into optimizing the graphics, design, and copy but overlook something as fundamental as the quality of the data being used.
Having the best software and automation practices are crucial features of any digital marketing toolkit, but so is the information you use to segment your contacts and target your audience. Here are some of the reasons why data quality is critical in email marketing.
Why data quality is paramount
Email use is nearly universal, so even with the growth of social media, email marketing is still very relevant today. Many companies are paying attention to writing eye-catching email copy as a strategy for lead generation and customer retention. But emails are only as effective as the data that drives them. So, what can strong data do for your business?
#1. Avoids problems caused by inaccurate data