Have you ever made a purchase without wanting to?
Sure. We all have. That’s why “Buyer’s remorse” is such a collective human experience. People buy. Then they wish that hadn’t. Naturally, that leads to regret about the decision to buy in the first place.
Which raises an important question: Why the heck would anyone buy a product when they’re going to feel guilty about it afterward?
The answer is simple: someone or something psychologically influenced them to do so. In fact, that influence was so powerful that they did so when they didn’t even want to.
Now, I’m not recommending that you create a terrible product and try to sell it to people who don’t want to buy it – that can hurt your business in the long run. But there’s a greater implication here. If it’s possible to convince uninterested people to buy your product, then it’s definitely possible to convince interested people at a much higher rate.
The trick lies in understanding the hurdles that your target market needs to jump before buying and then helping them make those leaps.
Here are five psychological pri… Read More