Even though you can create both videos and images on Instagram, most businesses opt for creating more images. According to Quintly, 72.6% of all posts on Instagram are images, 16.7% make up videos and 10.7% are carousels (slideshow posts).
It makes sense why Instagram users post more images, they take less time to create than videos. But if you want to drive higher levels of engagement you should begin creating more videos. As the aforementioned study from Quintly also found that videos get 21.2% more interactions than images and 18.6% more interactions than carousel posts.
Therefore, to help you get more views and engagement I have created this list of mistakes people make while creating Instagram videos. Take steps to avoid them and you will get the best results out of your videos…
1. Using the same videos you published on other social networks
Just because a video performed well on another social network doesn’t mean that you should upload i… Read More