According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less.
Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when it comes to building influence and thought leadership.
Despite businesses having much more financial leverage and manpower, top solo bloggers seem to still outperform businesses in terms of influence.
How are solo individuals with limited budgets able to effectively compete against businesses with more funds and manpower in terms of influence?
Whether you are a business trying to create thought leadership and build influence through blogging or a solo blogger looking to learn from the best, here are 5 differences between solo bloggers and business bloggers. I’ve also included some lessons you can learn from successful solo bloggers to take your content marketing to the next level.
1. Differing motivations
One big advantage that successful solo bloggers … Read More